Conscientious Brands Editorial

'Cool', Brands and 'Cool' Brands

The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...

Conscientious objections to reform.

Conscientious Objection to Vaccination

Vaccine refusal occurs for a variety of reasons. In this article we examine vaccine refusals that are made on conscientious grounds; that is, for religious, moral, or philosophical reasons. We focus on two questions: first, whether people should be entitled to conscientiously object to vaccination against contagious diseases (either for themselves or for their children); second, if so, to what ...

Conscientious objection in medicine.

http://bmj.com/cgi/content/full/332/7536/294 Updated information and services can be found at: These include: References http://bmj.com/cgi/content/full/332/7536/294#BIBL This article cites 9 articles, 4 of which can be accessed free at: Rapid responses http://bmj.com/cgi/eletter-submit/332/7536/294 You can respond to this article at: http://bmj.com/cgi/content/full/332/7536/294#responses free ...

Conscientious family physicians and polypharmacy.

One of the traditional goals of internist geriatricians and of family physicians providing care for elderly patients has been to review and reduce the amount of medication patients are taking. This can be one of the great pleasures of geriatric medicine, with obvious and proven benefits for older patients. Polypharmacy can be defined as the concomitant use of many medications. The more medicati...